It's officially the summer and for the majority of Americans that means one thing: ice cream! If you have been thinking about starting a new side hustle or career in the ice cream industry, now is the perfect time to start.
It's not all rainbow sprinkles, though. You may think as long as you are working hard, have a staff full of friendly and skilled employees, and are serving tasty products, you should be fine. But again, that's not always as easy as it sounds. There are all kinds of mistakes people make when running or opening an ice cream business, possibly even ruining the dream of operating a successful company.
From not purchasing a quality Taylor slush machine to neglecting fun and creative toppings, make sure you're constantly thinking of ways to give your ice cream shop the best possible chance at success. If you're getting ready to open up a brand new soft serve ice cream or frozen yogurt establishment, make sure that you aren't making any of these costly mistakes:
- Neglecting to advertise your shop's opening -- A company's grand opening should be the most exciting part of the year. As long as you successfully and effectively promote your store's opening, you should have plenty of people waiting to give your new ice cream a try. As soon as you have a realistic opening date, get out in your community and start promoting your grand opening. Additionally, you have to ensure that you're fully prepared to serve great products to everyone who stops by once you open. Any mistakes made during the grand opening can jeopardize your success for the rest of the season and the year.
- Only serving hard ice cream -- Hard ice cream has always been a fan favorite, but soft serve ice cream gained popularity in the 1970s and 1980s. Offering soft serve ice cream (as well as frozen yogurt dishes) can give your customers plenty of tasty options that they'll not only enjoy, but have fun choosing as well. Before you start serving ice cream to your hungry customers, make sure you are finding a Taylor ice cream machine and Taylor slush machine so you can provide them with more than just hard ice cream options.
- Not having creative topping choices -- If you don't have the essential toppings (sprinkles, chocolate chips, and whipped cream), you're never going to succeed. You should strive to do more! So get a little creative with all the toppings that you offer inside your shop.
If you are ready to open up your brand new ice cream shop and want to find a Taylor slush machine or a frozen yogurt machine for sale, give Soft Serve Parts a call today.